Cubrul: September 2010

Kamis, 30 September 2010

[R589.Ebook] Ebook Download Global Competitive Strategy, by Daniel F. Spulber

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Global Competitive Strategy, by Daniel F. Spulber

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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

Sales Rank: #1389745 in Books
Brand: Brand: Cambridge University Press
Published on: 2011-07-14
Original language: English
Number of items: 1
Dimensions: 9.61" h x .63" w x 6.69" l, 1.10 pounds
Binding: Paperback
306 pages

Features

Used Book in Good Condition

Review
"In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's insightful methodology is a must-read for international business managers looking for a strategic advantage." - Bill McDermott, President & CEO, SAP Americas

"Caterpillar is thriving today not because we survived globalization, but because we embraced it. We must look at globalization and international competition as an opportunity to make ourselves stronger and more efficient. Global Competitive Strategy provides managers with a highly valuable guide to business strategy in the global economy." - Dr. James W. Owens, Chairman and CEO, Caterpillar, Inc.

"Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars." - J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University

"Global Competitive Strategy is a great work. With its focus on the tremendous increase in global competition and the variety of global markets, the book makes a major contribution to management strategy. I highly recommend it to teachers and students of global business." - Yoshiro Miwa, Professor of Economics, University of Tokyo

"In short, the book is a gem.... a source of information for the economically interested reader and a must-read for managers.... Without doubt, this book will find its way onto many global bookshelves." - Wolfgang Gick, Journal of Economic Geography

"Ideas in Spulber's book are presented clearly. They are introduced in a logical order and each is well explained; giving the reader a solid grasp of its importance and context. [...]Spulber's book provides a solid contribution to its field. The work introduces a substantial amount of new and innovative material." - Anthony M. Gould, Laval University, Industrial Relations

About the Author
Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business & Markets Program.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Got this for a class - it's passable
By Jhyphi
Got this only because of a class I was taking.

It has the basics of global strategy. However, don't expect massive insights. It's good for a basic understanding only.

0 of 0 people found the following review helpful.
You cannot understand company strategy by looking at countries
By Jackal
This book tries to describe corporate strategy, but stays on an elusive level. The author has the idea of a global company as some kind of middleman, finding supply in some countries and finding demand in other countries. He considers this a totally novel concept. A bit hyperbolic, but a nice start of the book. However, his efforts fall rather flat when he fails to follow through and develop his idea further.
* His theory talks about companies in different countries, not individual companies. He totally avoids individual product markets and a detailed discussion of competitors.
* The author states that the low cost / differentiation dichotomy is no longer valid, but he does not provide a replacement.
* The one idea of a global middleman, clearly does not fit all companies, even though the author gives that impression.

Half of the book consists of some case studies of companies. These are very descriptive and do not really elaborate on the theory in the first half of the book. Two stars.

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Rabu, 29 September 2010

[T851.Ebook] Download Ebook Managing Engineering and Technology (5th Edition), by Lucy C. Morse, Daniel L. Babcock

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Managing Engineering and Technology� is ideal for courses in Technology Management, Engineering Management, or Introduction to Engineering Technology. This text is also ideal forengineers, scientists, and other technologists interested in enhancing their management skills.

�

Managing Engineering and Technology is designed to teach engineers, scientists, and other technologists the basic management skills they will need to be effective throughout their careers.

Sales Rank: #827064 in Books
Published on: 2009-08-20
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 9.30" h x .90" w x 7.10" l, 1.85 pounds
Binding: Hardcover
500 pages

From the Publisher
This text explores the traditional principles of management -- both the art and the science -- as they relate to the engineering and technology professions in general -- and to the specific kinds of work and projects engineers are most likely to encounter on the job.

From the Back Cover

Engineering management faculty have recognized Managing Engineering and Technology as one of the best textbooks in its field. This book is designed to teach engineers, scientists, and other technologists the management skills they will. need to be effective throughout their careers. Topical coverage includes:

The nature and application of management principles throughout the technology product/project life cycles.
The many dimensions and issues involved with developing an engineering management career, such as getting off to the right start, maintaining technical competence, making the transition to management positions, international implications, ethics, and women/minorities.
Traditional management functions of planning, organizing, motivating, and controlling with an emphasis on the management of technology

The third edition has been completely updated with additional information on concurrent engineering, teams, the Internet, information technology, and creativity.

A new website for the book contains supporting materials, which can be accessed at the following address: http://www.prenhall.com/babcock_morse

About the Author
Dr. Lucy C. Morse I am an Associate Professor Emerita at the University of Central Florida (UCF).� Before I retired from teaching, I was both the Coordinator for the Bachelor of Science in Engineering Technology program, and Director of Engineering Technology at a Distance, a program focused on using advanced learning technologies to deliver engineering technology degrees to students on and off campus.� Currently I teach engineering management as an adjunct for UCF.� I was the first woman to obtain a doctorate in engineering at UCF, receiving a PhD from the Department of Industrial Engineering in 1987.� In the early 90’s I served as a Program Manager at the National Science Foundation in the Engineering Directorate.

�

In 2011 I was delighted and excited to receive the Bernard Sarchet Award in recognition of Lifetime Achievement in Engineering Management Education at the annual ASEE conference. I am a Fellow in the American Society for Engineering Education (ASEE), and a Fellow in the American Society for Engineering Management (ASEM), and have served as an examiner for the national Malcolm Baldrige Quality Award and the Florida Sterling Award. My experience in management has come through leadership roles in national and local volunteer organizations before and after I returned to engineering graduate school.� I have lectured on engineering management, quality management and distance learning education throughout the continental U.S. as well as in Spain, Romania, Ukraine, Germany and Antarctica.

�

At present I serve on the Executive Committee of American Society for Engineering Management (ASEM).� I have enjoyed working on the�Managing Engineering and Technology�text with Dan Babcock and am really excited to be starting this blog.

�

Daniel L. Babcock�began his career as a chemical engineer, earning a BS at Penn State and an SM at MIT.� He then served three years as a USAF officer in development testing, three years as a chemist and technical writer for a silicone chemical manufacturer, and three years abstracting progress in solid propellant rocket development on a U.S. government contract.� Next, he spent seven years with North American Rockwell Corporation coordinating development and integration of solid and small liquid propellant rocket motors into the Apollo Command and Service Modules, engine with a leave to complete a Ph.D. in Systems Engineering Management at UCLA in 1970.

�

Dr. Babcock then accepted a position as Associate Professor (later Professor) of Engineering Management at the University of Missouri-Rolla (no Missouri University of Science and Technology).� When assigned the introductory course in engineering management he found many fine textbooks in business management as well as some confined to specific technical areas (managing research, production, or projects), but none that included topics broadly needed in managing technology — dependent departments and companies.� Dr. Babcock began to supplement the assigned management textbook with handouts for his students on areas of his experience, such as project management, quality assurance, and reliability engineering.� He later outlined what he thought a more comprehensive text on Managing Engineering and Technology should include, and began to write one with encouragement from Prentice-Hall.� With publication of the 1st�(1991) and 2nd�(1996) editions, however, Dr. Babcock retired from teaching.� He has since been pleased to have Dr. Lucy Morse as his co-author to keep the book current and timely through its 3rd, 4th, and (now) 5th�editions.�

�

Morse & Babcock's EM Blog: A Blog for Engineering Management Educators for helpful resources: http://morseandbabcock.wordpress.com/

Most helpful customer reviews

5 of 5 people found the following review helpful.
Decent text, but a bit expensive
By Ethan
I purchased this book because it is required for a graduate level Engineering Management course I am taking. In terms of overall quality, I would give it an above-average rating. It does a decent job summarizing some of the work various management science experts throughout history and also providing useful summarized statistics about which management methods work and which don't work in a modern environment. In terms of price, I think it's a little overpriced for the amount and depth of material that is presented. At its current price of roughly $130, it's a book that's only going to be purchased when it's required text for a college course like mine.

3 of 3 people found the following review helpful.
Too many editing mistakes in the text
By GJZ
This book is a text book for a graduate course I'm taking at Ohio University.

We are only 4 chapters into the book and I'm already finding a surprising number of typos and mistakes. The publisher really needs to do a much better job at editing their material before putting it out and charging $153.

2 of 2 people found the following review helpful.
Pretty light weight
By Just Little Ole Me
This book is very superficial - just look through it - most of it is pretty much surface level and looks more like a template than even intermediate level of instruction for what engineering management is. The only worthwhile chapter is the introduction to the topic of Scientific Management. It is very hard to fathom what this book is even trying to accomplish - I think this is the downfall of the book - it sems to be written for the engineer who could be an entrepeneur, a CEO, a financial analyst/decision maker, perhaps involved wiht human resources, etc. But each of the section only provides enough information to describe (not go into detail) on any specific subject. You will notice that almost no details are provided for any subject, thus no equations, math or any quantitative information. What is the point of a book like that? How could this be used - it would be easier and more informative just to wiki specific topics than read this book.

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Selasa, 28 September 2010

[X209.Ebook] Ebook Environmental Ethics: An Overview for the Twenty-First Century, by Robin Attfield

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In this clear, concise and up-to-date introduction to environmental ethics, Robin Attfield guides the student through the key issues and debates in this field in ways that will also be of interest to a wide range of scholars and researchers.

The book introduces environmental problems and environmental ethics and surveys theories of the sources of the problems. Attfield also puts forward his own original contribution to the debates, advocating biocentric consequentialism among theories of normative ethics and defending objectivism in meta-ethics. The possibilities of ethical consumerism and investment are discussed, and the nature and basis of responsibilities for future generations in such areas as sustainable development are given detailed consideration. Attfield adopts an inclusive, cosmopolitan perspective in discussions of global ethics and citizenship, and illustrates his argument with a discussion of global warming.

The text uses a range of devices to aid understanding, such as summaries of key issues, and guides to further reading and relevant websites. It has been written particularly with a view to the needs of students taking courses in environmental ethics, and will be of interest to students and scholars of philosophy, ethics, geography, religion and environmental studies.

Sales Rank: #2096557 in Books
Brand: Brand: Polity
Published on: 2003-11-07
Original language: English
Number of items: 1
Dimensions: 9.00" h x .75" w x 6.00" l, .81 pounds
Binding: Paperback
248 pages

Features

Used Book in Good Condition

Review
"An excellent overview of the territory and a compelling account of consequentialism in environmental ethics."

James Garvey, author of The Ethics of Climate Change

"Attfield has given us a most comprehensive environmental ethics, indeed the most inclusive, global, cosmopolitan, universal ethic. This is an unexcelled survey and synthesis of the emormous range of challenging issues (and of the literature of their debate), as we, turning the next century and millennium, figure out our human responsibilities toward each other and the larger community of life on Earth. Attfield’s 'biocentric consequentialism' is radical, compelling, urgent."

Holmes Rolston III, Colorado State University

From the Back Cover
In this clear, concise and up-to-date introduction to environmental ethics, Robin Attfield guides the student through the key issues and debates in this field in ways that will also be of interest to a wide range of scholars and researchers.

About the Author
Robin Attfield is a Professor of Philosophy at Cardiff University

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Erik Meyers
Great!

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Senin, 13 September 2010

[Z300.Ebook] Ebook Nostradamus & The Third Antichrist: Napoleon, Hitler & 'The One Still to Come', by Mario Reading

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Although many people know that Nostradamus prophesied the coming of the three Antichrists allegedly foretold in St John's Epistles (and also, in the guise of the Beast, the Dragon, the False Prophet, and the Whore of Babylon, in Revelation), they don't know who the first two Antichrists were, nor who the third will be when his time comes. This book will answer those questions. Nostradamus differs from the Biblical Book of Revelation in his emphasis that there are three Antichrists, and not simply one. Reading believes that Nostradamus intended his concept of the three Antichrists to act as an evil mirror image of the Holy Trinity, and designed this as a possible three-stage build up to Armageddon. He concludes that Nostradamus intuited that all three Antichrists would be supra-national, in the sense that their actions would affect the whole world - and not simply their own countries. Mario Reading writes: 'The first of Nostradamus's three Antichrists is clearly Napoleon Bonaparte, given both the extent and the quality of the prophecies he dedicates to the man. The second Antichrist is Adolf Hitler - again, Nostradamus devoted an inordinate amount of space to Hitler's effect on the world stage. The third of his Antichrists is the 'one still to come', to which he devotes a number of prophecies still waiting to be fulfilled. They include dates and consequences: the period starts in 2010, with advance warning of the Third Antichrist, covers his birth in 2035, the Global War triggered by the Antichrist in 2070, and the decay and destruction of the Antichrist's empire by 2097.'

Sales Rank: #903272 in Books
Brand: Brand: Watkins
Published on: 2011-03-01
Released on: 1999-01-01
Original language: English
Number of items: 1
Dimensions: 1.20" h x 5.31" w x 7.55" l, 1.19 pounds
Binding: Hardcover
368 pages

Features

Used Book in Good Condition

About the Author
Mario Reading has a reputation as an original and groundbreaking expert on Nostradamus. He is author of the bestselling Nostradamus: The Complete Prophecies for the Future and Nostradamus: The Good News and has translated and written the ultimate collection of Nostradamus' prophecies in The Complete Nostradamus. His first novel, The Nostradamus Prophecies, was an international best seller. He has appeared in several television programs on Nostradamus for The Discovery Channel and the History Channel.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A different perspective.
By JK
There is a certain uniqueness about this book. He gives pretty precise knowledge. If these interpretations are correct, he makes an interesting read.

0 of 0 people found the following review helpful.
Five Stars
By C. Wright
Un-nerving but this is what I was looking for in subject matter.

0 of 0 people found the following review helpful.
Five Stars
By Monika
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Rabu, 08 September 2010

[E830.Ebook] Free Ebook American Promise: A Concise History 5e V1 & Reading the American Past 5e V1, by James L. Roark, Michael P. Johnson, Patricia Cline Cohen,

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"The American Promise: A Concise History is" a brief, inexpensive narrative with a political, chronological narrative that makes teaching and learning American history a snap. Streamlined by the authors themselves to create a truly concise book, the fifth edition is nearly 15 percent shorter than the fourth compact edition, yet it includes more primary sources than ever--including a new visual sources feature. It is also enhanced by easy-to-assign adaptive quizzing that will ensure students come to class prepared.

Sales Rank: #1207014 in Books
Published on: 2013-08-09
Original language: English
Number of items: 1
Dimensions: 9.25" h x 1.27" w x 7.25" l, .0 pounds
Binding: Paperback

Features

used book

About the Author
JAMES L. ROARK
Born in Eunice, Louisiana, and raised in the West, James L. Roark received his B.A. from the University of California, Davis, and his Ph.D. from Stanford University. His dissertation won the Allan Nevins Prize. Since 1983, he has taught at Emory University, where he is Samuel Candler Dobbs Professor of American History. In 1993, he received the Emory Williams Distinguished Teaching Award, and in 2001-2002 he was Pitt Professor of American Institutions at Cambridge University. He has written "Masters without Slaves: Southern Planters in the Civil War and Reconstruction" (1977). With Michael P. Johnson, he is author of "Black Masters: A Free Family of Color in the Old South" (1984) and editor of "No Chariot Let Down: Charleston's Free People of Color on the Eve of the Civil War" (1984). MICHAEL P. JOHNSON
Born and raised in Ponca City, Oklahoma, Michael P. Johnson studied at Knox College in Galesburg, Illinois, where he received a B.A., and at Stanford University in Palo Alto, California, where he earned his Ph.D. He is currently professor of history at Johns Hopkins University in Baltimore. He is the author, co-author, or editor of six books, including "Reading the American Past," the documents reader designed to accompany "The American Promise." His research has been honored with fellowships from the National Endowment for the Humanties, the American Council of Learned Societies, the Center for Advanced Study in the Behavoral Sciences, and the Huntington Library, and with prizes from the Organization of American Historians and the Omohundro Insttute of Early American History and Culture. He is also the recipient of university prizes for outstanding undergraduate teaching. PATRICIA CLINE COHEN
Born in Ann Arbor, Michigan, and raised in Palo Alto, California, Patricia Cline Cohen earned a B.A. at the University of Chicago and a Ph.D. at the University of California, Berkeley. In 1976, she joined the history faculty at the University of California, Santa Barbara. In 2005-2006 she received the university's Distinguished Teaching Award. Cohen has written "A Calculating People: The Spread of Numeracy in Early America" (1982; reissued 1999) and "The Murder of Helen Jewett: The Life and Death of a Prostitute in Nineteenth-Century New York" (1998). She is coauthor of "The Flash Press: Sporting Male Weeklies in 1840s New York" (2008). In 2001-2002 she was the Distinguished Senior Mellon Fellow at the American Antiquarian Society. SARAH STAGE
Sarah Stage was born in Davenport, Iowa, and received a B.A. from the University of Iowa and a Ph.D. in American Studies from Yale University. She has taught U.S. history for more than twenty-five years at Williams College and the University of California, Riverside. Currently she is professor of Women's Studies at Arizona State University at the West campus in Phoenix. Her books include "Female Complaints: Lydia Pinkham and the Business of Women's Medicine" (1979) and "Rethinking Home Economics: Women and the History of a Profession" (1997). She recently returned from China where she had an appointment as visiting scholar at Peking University and Sichuan University. SUSAN M. HARTMANN
Susan M. Hartmann received her B.A. from Washington University and her Ph.D. from the University of Missouri. A specialist in modern U.S. history and women's history, she has published many articles and four books: "Truman and the 80th Congress" (1971); "The Home Front and Beyond: American Women in the 1940s" (1982); "From Margin to Mainstream: American Women and Politics since 1960" (1989); and "The Other Feminists: Activists in the Liberal Establishment" (1998). She is currently Arts and Humanities Distinguished Professor of History at Ohio State University and recently was a fellow at the Woodrow Wilson International Center for Scholars.

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American Promise: A Concise History 5e V1 & Reading the American Past 5e V1, by James L. Roark, Michael P. Johnson, Patricia Cline Cohen, PDF
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Kamis, 02 September 2010

[A287.Ebook] Fee Download Deluxe Accordion Method, by Frank Zucco

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Based on 50 years of teaching and performing on the accordion, Mr. Zucco has provided us with a complete and thorough accordion method for children. In this single volume, three levels of clear, easy-to-understand instruction teach music reading and playing from the very beginning, supplemented by original solos and arrangements. Students learn to play by feel and touch rather than depending on sight. Helpful illustrations and photographs are also provided. This method mentions the 120-bass accordion, but focuses on the 12-bass instrument. One of the finest accordion methods available. DVD included.

Sales Rank: #2839629 in Books
Published on: 2007-08-21
Original language: English
Number of items: 1
Dimensions: 11.74" h x .23" w x 8.71" l, .68 pounds
Binding: Paperback
100 pages

About the Author
Frank Zucco is an accomplished violinist and accordionist who has spent a career performing and teaching in the St. Louis area. He is retired now but gained a tremendous reputation as a teacher. For decades he taught 75 to 100 students a week! Many of his students are now fine professionals. His books for violin and accordion continue, year after year, to be among the best selling books in their respective categories with Mel Bay Publications.

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23 of 24 people found the following review helpful.
Good book to get started with the accordion.
By Ric Trexell
I don't claim to be an expert on accordion instruction books but this book seems to be a good starter book. I has a lot of photos and drawings to explain things and has a system of easy to harder concepts to get you going. I suppose nothing beats either an instructor taught or at least video taught program but I think this will help you get going on the accordion. From here you will know if you are a player or just playing around. I like the spiral binding. All music books should be in that format so you can play from it with out it deciding to close up on you. I only give it 4 stars rather than five because I had some questions that were not answered but I suppose that would be true of any book. I think you would be safe to buy this book. Hope that helps. Ric.

2 of 2 people found the following review helpful.
Great book for beginners
By Orange County
This is a great book for beginners starting to learn the accordian. It is very instructive, basic yet has a lot of good songs to start out with that cover a wide range of skill technique. You can definitely start out with this book... no need to buy anything simpler the way I did.

1 of 2 people found the following review helpful.
Beginner's book. Very basic. Not spiral bound as seen in photo.
By BassMan
This book is very basic and is intended for people who have no experience with written music. None. That's okay, I guess, though for a Deluxe offering I was expecting something more substantial, even if only in the later chapters. Also, the photo shows what to me looks like a spiral bound book. I prefer spiral and comb books since they fit nicely on a music stand without the book closing when you take your hand away. This book is not spiral bound; the description doesn't say it is offered as spiral so I guess some of the error is mine based on what I think I saw in the photo.

Of course, Amazon shipped promptly as usual. The book I received is absolutely brand new as expected. And for some this may be the perfect starter book. If you know anything about reading music you can learn how to operate the bellows by watching online videos and you can find bass (left hand) fingerings online and skip this book. I haven't viewed the DVD. Perhaps it's fabulous.

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