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Global Competitive Strategy, by Daniel F. Spulber
Ebook Download Global Competitive Strategy, by Daniel F. Spulber
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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
- Sales Rank: #1389745 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2011-07-14
- Original language: English
- Number of items: 1
- Dimensions: 9.61" h x .63" w x 6.69" l, 1.10 pounds
- Binding: Paperback
- 306 pages
- Used Book in Good Condition
Review
"In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's insightful methodology is a must-read for international business managers looking for a strategic advantage." - Bill McDermott, President & CEO, SAP Americas
"Caterpillar is thriving today not because we survived globalization, but because we embraced it. We must look at globalization and international competition as an opportunity to make ourselves stronger and more efficient. Global Competitive Strategy provides managers with a highly valuable guide to business strategy in the global economy." - Dr. James W. Owens, Chairman and CEO, Caterpillar, Inc.
"Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars." - J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University
"Global Competitive Strategy is a great work. With its focus on the tremendous increase in global competition and the variety of global markets, the book makes a major contribution to management strategy. I highly recommend it to teachers and students of global business." - Yoshiro Miwa, Professor of Economics, University of Tokyo
"In short, the book is a gem.... a source of information for the economically interested reader and a must-read for managers.... Without doubt, this book will find its way onto many global bookshelves." - Wolfgang Gick, Journal of Economic Geography
"Ideas in Spulber's book are presented clearly. They are introduced in a logical order and each is well explained; giving the reader a solid grasp of its importance and context. [...]Spulber's book provides a solid contribution to its field. The work introduces a substantial amount of new and innovative material." - Anthony M. Gould, Laval University, Industrial Relations
About the Author
Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business & Markets Program.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Got this for a class - it's passable
By Jhyphi
Got this only because of a class I was taking.
It has the basics of global strategy. However, don't expect massive insights. It's good for a basic understanding only.
0 of 0 people found the following review helpful.
You cannot understand company strategy by looking at countries
By Jackal
This book tries to describe corporate strategy, but stays on an elusive level. The author has the idea of a global company as some kind of middleman, finding supply in some countries and finding demand in other countries. He considers this a totally novel concept. A bit hyperbolic, but a nice start of the book. However, his efforts fall rather flat when he fails to follow through and develop his idea further.
* His theory talks about companies in different countries, not individual companies. He totally avoids individual product markets and a detailed discussion of competitors.
* The author states that the low cost / differentiation dichotomy is no longer valid, but he does not provide a replacement.
* The one idea of a global middleman, clearly does not fit all companies, even though the author gives that impression.
Half of the book consists of some case studies of companies. These are very descriptive and do not really elaborate on the theory in the first half of the book. Two stars.
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