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For courses in entrepreneurship.
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A Comprehensive Guide to Business Ventures
Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.
The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.
Also Available with MyEntrepreneurshipLabTM
This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. �
NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
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Package consists of:��
- 0133797198 / 9780133797190 Entrepreneurship: Successfully Launching New Ventures
- 013397409X / 9780133974096 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures
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- Sales Rank: #59358 in Books
- Published on: 2015-02-14
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.20" w x 8.70" l, 3.00 pounds
- Binding: Hardcover
- 592 pages
About the Author
Bruce R. Barringer holds the Johnny D. Pope Entrepreneurship Chair in the Department of Entrepreneurship at Oklahoma State University. He earned his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. He serves on the editorial review board of Entrepreneurship Theory and Practice and Journal of Small Business Management. His work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and Quality Management Journal. Bruce’s outside interests include running, trail biking, and swimming.
Ireland R. Duane is a University Distinguished Professor and holds the Conn Chair in New Ventures Leadership in the Mays Business School, Texas A&M University. Previously, he served on the faculties at University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, corporate entrepreneurship, strategic alliances, and effectively managing organizational resources. Duane’s research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Strategic Management Journal, Administrative Science Quarterly, Journal of Management, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Strategic Entrepreneurship Journal among others. He is a co-author of both scholarly books and textbooks, including best-selling strategic management texts. Along with Dr. Mike Morris (Syracuse University), Duane serves as a co-editor for the Prentice Hall Entrepreneurship Series. These books offer in-depth treatments of specific entrepreneurship topics, such as Business Plans for Entrepreneurs (authored by Bruce Barringer). Duane has served or is serving on the editorial review boards for a number of journals, including AMJ, AMR, AME, JOM, JBV, and ETP. He just completed a term as Editor for AMJ. He has completed terms as an associate editor for AME and as a consulting editor for ETP and has served as a guest co-editor for special issues of a number of journals including AMR, AME, and SMJ. He is a Fellow of the Academy of Management and a Fellow of the Strategic Management Society. He is the current Vice President and Program Chair for the Academy of Management. He is the recipient of both teaching and research awards. Duane’s outside interests include running, reading, listening to a variety of music, and playing with his grandson.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Ehhh
By Bryan
Terrible grasp of English. The first sentence of the book is a massive run on sentence, and the first example of a company is one a bunch of college kids parents helped them start... Plus lots of misspelling. You think for 200+ dollars they'd hire someone to proof read.
1 of 1 people found the following review helpful.
I was hoping the 3rd edition would be closer to the 4th edition and I was wrong.
By Navy Wife
I tried to save myself a lot of money by buying an older edition of a textbook instead of the newer one. Unfortunately all the case studies changed as did a lot of the material resulting in the need to rent the newer textbook. Lesson learned. If you need this for a class do not buy this because it won't work for any case studies or application questions. If you are buying it for fun it will be fine.
1 of 1 people found the following review helpful.
Good information but boring
By Melissa Hutton
A very boring book but has good information. I wish that the author could have been more entertaining with some of the subject matter to make it easier to read.
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