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The Net and the Butterfly: The Art and Practice of Breakthrough Thinking, by Olivia Fox Cabane, Judah Pollack
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In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights.
The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?
Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights.
Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:
� Imagine an alternate universe where gravity doesn’t exist, and the social and legal rules that�govern it.
� Map Disney’s Pocahontas story onto James Cameron’s Avatar.
� Rid yourself of imposter syndrome through mental exercises.
� Literally change your perspective by climbing a tree.
� Stimulate your butterfly mode by watching a foreign film without subtitles.
By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.
- Sales Rank: #1001 in Books
- Published on: 2017-02-07
- Released on: 2017-02-07
- Original language: English
- Dimensions: 9.25" h x .99" w x 6.38" l, 1.10 pounds
- Binding: Hardcover
- 288 pages
Review
"This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind."
-Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri
"For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine."
-Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program
"A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things."
-Joe Gebbia, confounder of Airbnb
"Highly recommended! If you want to generate big ideas, read this book. It is a game change."
-Daniel L. Shapiro, founding director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable
"Brilliantly challenging! Cabane and Pollack counter the familiar excuse that true innovation is only for the gifted genius or quirky cousin by linking how the mind functions with some eminently practical things any of us can do to stimulate innovation. Thoughtful, erudite, and, for many of us, the nudge we need."
-General Stanley McChrystal, US Army, retired; former commander of the International Security Assistant Force; and author of�Team of Teams�
About the Author
Olivia Fox Cabane�is the former Director of Innovative Leadership for Stanford StartX and the bestselling author of�The Charisma Myth. In addition to being a�keynote speaker and executive coach to the leadership of Fortune 500 companies such as Google, MGM, and Deloitte, she lectures at Harvard, Yale, MIT, and the United Nations.
�
Judah Pollack�is a former faculty member of Stanford StartX and current lecturer at the University of California, Berkeley’s Haas School of Business. As a speaker and strategic advisor in the art of leadership, he works regularly with the US Army Special Forces and Red Team University, as well civilian clients such as the�Plexus Institute,�Airbnb,�IDEO.org,�and The North Face.
Most helpful customer reviews
2 of 2 people found the following review helpful.
"The Net & the Butterfly" far exceeded my expectations - it works wonders for breakthroughs in personal relationships
By Rae
As a psychotherapist and coach, "The Net & the Butterfly" was put to immediate use with a highly successful in business client who was unfortunately highly unsuccessful in personal relationships. I had not yet finished reading the last pages of "The Net and the Butterfly" when I recommended an exercise from the 'Butterfly Repellant' chapter - it has many simple exercises that create an amazing paradigm shift in self image. One exercise enabled my client to separate from an established identity that had been destroying relationships to establishing brillant new connections. This book has many exercises that far exceeded my expectations.
1 of 1 people found the following review helpful.
Breakthoughs aren't just for Einsteins
By Sarah Beak
This brilliant, inspiring, and fascinating book is a must read. I have spent hours, days, weeks, and even, gulp, months focusing all my attention on a creative problem only to feel farther and farther away from the answer and more and more frustrated. The Net and the Butterfly has taught me to stop trying so hard to "figure out" the answer. And instead, go wash the dishes or walk the dogs or take a much needed snooze and allow another, wiser part of my brain to take over the heavy lifting. In so doing, I'm allowing breakthroughs to happen without trying to force them (and without driving myself and my friends crazy). Does it work? Oh, yes it does. And, I'm so grateful. Judah Pollack and Olivia Fox Cabane have reminded me and taught me that breakthroughs are not just for the Einsteins, but also for those of us just trying to offer our own unique gifts to the world. Well done.
3 of 4 people found the following review helpful.
Must read for anyone in need of creativity or innovation
By Ric Merrifield
This book breaks down in very clear language how the brain solves problems and comes up with new ideas - and unlike most books - it walks you through how to train your brain to do these things. And if that weren't enough - it is really fun to read.
So many books today have one fairly simple idea and a handful of good examples to back it up. The Net and the Butterfly has a great example on almost every page. Books like The Power of Habit and Moonwalking with Einstein are amazing in their own right - but this book takes some of the concepts in those books to a whole new level. Just the idea of the "DN" Default Network and how your brain works when you are not actively working on an idea, problem, or opportunity, puts things in such clear terms it's refreshing. I can think of entire departments in companies that should read this.
In terms of who specifically should read this - it's a pretty long list from the most experienced CEO and CTO to the most junior person in marketing. The book is so well written and there are so many great examples from Chuck Yeager's intuition that he would break the sound barrier to the way Einstein got to his theory of relativity after collaborating with what amounted to a drinking buddy.
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